Marks and Spencers app hits Samsung's Smart TVs

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Marks and Spencers have teamed up with Samsung to deliver a new branded lifestyle app to the Korean tech firm’s Smart TV platform.

It lets users check out a variety of useful tips, ranging from recipe suggestions to fashion trends, hot technology to tasty wines.

The app currently lacks the functionality to allow a user to shop directly from their sofas, but it’s surely only a matter of time before an update allowing this to happen is piped through.

“The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers,” said Guy Kinnell, marketing director for TV, Samsung UK.

And indeed, connected sets are quickly adding a variety of apps to their systems. Everything from RightMove estate agents apps to BBC iPlayer, Lovefilm, YouTube, Teletext Holidays, Thomson Local, Facebook and Twitter can now be accessed.

The free Marks and Spencers app is available from the Samsung Apps section of a Samsung Smart TV, or connected Blu-ray player.

Gerald Lynch