Tesco are launching a new home entertainment venture today that will see the company offering a digital copy of a movie alongside select DVD and Blu-ray purchases.
Claiming it’s a “first for the industry” (though we’re sure UltraViolet would have something to say about that) and a “ground breaking innovation”, the move sees Tesco partnering with Blinkbox (whom the supermarket giants hold a majority share in).
Customers will be able to stream the copies to multiple devices including PC, Mac, PS3, LG and Samsung Smart TVs, with the Blinkbox service soon hitting the Xbox 360 and iPad too.
The system works by linking a Tesco Clubcard to DVD and Blu-ray purchases. Linking a Tesco Clubcard with a Blinkbox account means that a custmore only has to scan their card at check-out to find the digital copy waiting in their Blinkbox library when they get home.
Richard Brasher, CEO of Tesco UK said: “Customers know that Tesco is a great retailer for new technology. This innovation with Blinkbox will help start a digital revolution, combining the physical with the digital for the first time.”
Michael Comish, CEO, blinkbox added: “To be able to bring this truly ground breaking service to consumers is very exciting for blinkbox. Our customers already know that we are the number one choice for the latest new movie titles the day they released on DVD, so working with Tesco to give them access to both a physical and a digital version allows them choice and the best of both worlds.”
Among the first titles set to hit the service are The Hangover Part 2, Cars 2, The Lion King, The Smurfs, Final Destination 5, Jeremy Clarkson: Powered Up, Transformers 3: Dark of the Moon and Conan the Barbarian, with Harry Potter and the Deathly Hallows – Part 2 kicking off proceedings on December 2nd.