BlackBerry lose trademark battle for BBX

BlackBerry, Tech Digest news

blackberry logo.jpgRIM have lost a trademark battle to name their next-generation tablet and mobile operating system BBX.

The US Federal Court has ruled that the name is too similar to a product owned by Mexican tech company BASIS International LTD, who make software called BBx for Mac, Windows PCs and Linux systems.

BlackBerry have released this statement following the ruling:

“We don’t typically comment on pending litigation – but we actually unveiled the new brand for our next gen platform at DevCon Asia today (today Singapore time). We’ll be using the “BlackBerry 10″ brand name for our next generation mobile platform, which will bring the best of the BlackBerry and QNX platforms to customers and partners. The BlackBerry 10 name reflects the significance of the new platform and will leverage the global strength of the BlackBerry brand while also aligning with our device branding.”

In what has unquestionably been a tough year for RIM’s BlackBerry brand, this latest set back may infact be a blessing in disguise. Though BBX may have had some sort of comic-book-cool behind it, at least BlackBerry 10 makes mention of the brand name.

Still, we’re only currently at BlackBerry OS 7 when it come’s to RIM’s mobile OS, so what happened to 8 and 9, eh? Perhaps it’s just a mere correlation between the Roman numeral “X” and its numeric value of 10, though we’d like to hope RIM have a massive leap planned for their gear.

Gerald Lynch
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