A fifth of Brits regret buying an iPhone

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Over a third of British smartphone users with iPhones regret purchasing Apple’s blower, new resaearch from GoodMobilePhones.co.uk suggests.

1,694 Brits were quizzed on how satisfied they were with Apple’s smartphones, with 22% saying they regretted buying one.

From that 22%, the top five reasons for regretting the purchase were as follows:

1) Jealous of rival smartphones (43%)

2) Battery life (25%)

3) Lack of ‘buttons’ (13%)

4) Difficulty using emails (8%)

5) Unhappy with functionality (5%)

Interestingly, it was men most let down by the device, making up 73% of the regretful gang, while 27% were of the fairer sex.

“Smartphone envy is something that many phone owners experience, but few will admit to, because everybody wants to believe that they own the ‘best’ phone on the market” said Mark Owen, owner of GoodMobilePhones.co.uk.

“I was really surprised that so many people admitted to regretting their iPhone purchase, because they are regarded by many as the best phones available.

“Mobile phones are becoming more and more expensive as technology advances, and the majority of newer smartphones are only available on lengthy contracts, which can last for as long as two years. My advice would be to research the latest phones, or try and find a way to test out the handset to see if it is the ‘right’ device for your needs, before committing to buying.”

Looking at the reasoning for the regretted purchases, it certainly seems a lack of research into what phone suits users best (rather than blind sheep-following mentality behind onto the iPhone bandwagon) seems to be the cause. While poor battery performance is an often recognised failing of the iPhone series, a “lack of buttons” and massive amounts of smartphone envy as reasons for disappointment back up Owen’s try-before-you-buy tips.

Gerald Lynch

9 comments

  • I hate it when after each update, my contacts, photos, music disappear. Alarm clock goes crazy etc. And I am tired of trying to fix these. I bought my brother a Samsung Galaxy s2, and he never experienced any problems. I curse the day I bought this phone.

  • I hate it when after each update, my contacts, photos, music disappear. Alarm clock goes crazy etc. And I am tired of trying to fix these. I bought my brother a Samsung Galaxy s2, and he never experienced any problems. I curse the day I bought this phone.

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  • Perhaps Mark Owen should get back to fixing his non-functioning website and spend less time publishing surveys which are, far from statistically relevant actually include respondents who do not own an iPhone.

    1) Own something else so let’s just make up a complete non-reason – 73%

    2) Website doesn’t work – small fry amateur – 25%

    3) Lack of buttons (that work on the website) – 13%

    4) Derp – 8%

    5) Thought they were buying a pickup truck – 5%

  • “While poor battery performance is an often recognised failing of the iPhone series”

    It is? Biased much? It’s a failing of smartphones in general. Drop the anti-Apple bias or just rename yourself to Gawker to save the embarassment of reading like a 3rd rate tabloid.

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