Over a third of British smartphone users with iPhones regret purchasing Apple’s blower, new resaearch from GoodMobilePhones.co.uk suggests.
1,694 Brits were quizzed on how satisfied they were with Apple’s smartphones, with 22% saying they regretted buying one.
From that 22%, the top five reasons for regretting the purchase were as follows:
1) Jealous of rival smartphones (43%)
2) Battery life (25%)
3) Lack of ‘buttons’ (13%)
4) Difficulty using emails (8%)
5) Unhappy with functionality (5%)
Interestingly, it was men most let down by the device, making up 73% of the regretful gang, while 27% were of the fairer sex.
“Smartphone envy is something that many phone owners experience, but few will admit to, because everybody wants to believe that they own the ‘best’ phone on the market” said Mark Owen, owner of GoodMobilePhones.co.uk.
“I was really surprised that so many people admitted to regretting their iPhone purchase, because they are regarded by many as the best phones available.
“Mobile phones are becoming more and more expensive as technology advances, and the majority of newer smartphones are only available on lengthy contracts, which can last for as long as two years. My advice would be to research the latest phones, or try and find a way to test out the handset to see if it is the ‘right’ device for your needs, before committing to buying.”
Looking at the reasoning for the regretted purchases, it certainly seems a lack of research into what phone suits users best (rather than blind sheep-following mentality behind onto the iPhone bandwagon) seems to be the cause. While poor battery performance is an often recognised failing of the iPhone series, a “lack of buttons” and massive amounts of smartphone envy as reasons for disappointment back up Owen’s try-before-you-buy tips.