Topshop SCVNGR: The smartphone game for hipsters

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610_006_W1_lowres.tif.jpgTopshop are hoping their student customers are as tech-savvy as they are fashion-concious with their new campaign, a social gaming app that offers real-world prizes to those who play.

Teaming up with the location-based SCVNGR app, Topshop are offering a 20% discount and the chance of a £500 shopping spree to UK students who undertake the game’s many challenges. Players will rack up points by finishing the fashion-themed tasks, such as taking snaps of the the best “back to college” outfits or those who best identify key season trends.

It’s not the first time Topshop have gone digital in order to promote themselves; they’ve previously ran campaigns with camera app Instagram and have also live-streamed their own catwalk show online in the past.

“We’re always looking for new and innovative ways to engage our customers,” said Mary Homer, Managing Director of Topshop.

“Following the popularity of SCVNGR in the US we wanted to offer our student customers the ability to interact with our brand, on and off-line in a more fun and engaging way.”

To get involved, download the free SCVNGR app from iTunes or the Android Market, and then use the app to search for Topshop.

Gerald Lynch

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