Nokia patiently ponders tablet strategy to set itself apart

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Nokia boss Stephen Elop is keen to not just be another brick in the tablet wall, according to comments he made to Finnish TV network YLE:

“There are now over 200 different tablets on the marketplace, only one of them is doing really well. And, my challenge to the team is I don’t want to be the 201st tablet on the market that you can’t tell from all of the others.”

So what’s the solution? A “uniquely Nokia” perspective, apparently. Elop is keeping quiet on what exactly this means though, just saying the group could opt to incorporate Microsoft’s technology into their tablet for a Windows product, or use some of the company’s own technology; “[Our] teams are working very hard on something that would be differentiating relative to everything else that’s going on in the market.”

Nokia is more concerned with doing this right than doing it fast – the group is undergoing some significant changes of late, with yesterday revealing it is letting 4,000 employees go. Nokia isn’t the only company coming later to the tablet party either, with Sony saying earlier this week it is planning two tablets for release some time towards the end of the year. One of these tablets will be a dual screen device, suggesting designers are starting to think of new ways to crack this quickly saturating market. Now the challenge’s on for Nokia to impress.

[via Engadget]

ShinyJess
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9 comments

  • Nokia has pledged some continued investment, bonuses for developers who stick with the platform and even a phone or two that might use it. But the truth is that Qt is deprecated, the project has stalled and its future is uncertain.

  • I know NOKIA is capable of creating their own name for their tablet. They’ve already prove themselves that they are great in creating new gadgets and be part of the past world of innovation.

  • Then probably you can go for a tarot card reading session

  • This is really a very cool blog, thanks a great deal for this! I’ve read a great deal about this topic in the past and I agree with you.

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