It wont just be a war in-game with Battlefield 3, says EA CEO John Riccitiello, but also a marketing assualt on all fonts against Activision’s as-yet-unannounced Call of Duty title too.
Speaking at the Ad Age Conference, Riccitiello said that Battlefield 3’s sights are squarely locked onto Activision’s flagship franchise, and is “designed to take [Call of Duty] down”.
As much as “a couple hundred million dollars [worth of] marketing against these two products” will be on the way said the CEO, so expect TVs and billboards to be rammed full of guns and explosions come the holiday period.
Battlefield 3 is looking absolutely stunning. We we’re treated to a live demo yesterday afternoon, but have our lips sealed until tomorrow over what went down and what was revealed. However, we now have a rough guess as to the game’s release date courtesy of a suspected EA Download Manager cock-up, which inadvertedly revealed the games launch as November 2nd.
Click above to see the awesome reveal trailer. We’ll have a full Battlefield 3 preview in the next few days so check back soon for more info.