CES 2011 – Panasonic launch TV gaming partnership with Gameloft

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Gameloft, the games developing company best known for their mobile app gaming franchises Asphalt and N.O.V.A, have announced a partnership that will see their games piped directly into Panasonic TVs through the manufacturers new Viera Connect Market service.

Games can be downloaded straight to compatible Viera TV sets, with any USB controller working with the service. Alternatively, a dedicated Panasonic gaming controller can be bought from the Viera Market.

“The shape of entertainment is changing as technology evolves,” said Michel Guillemot, chairman and president, Gameloft. “Our partnership with Panasonic exemplifies how two forward thinking companies can meld the future of video gaming with the future of connected television. Consumers can now enjoy the best gaming experience directly on their Panasonic VIERA HDTV sets.”

We’re going to head on over to the Panasonic booth later on today for a hands-on play with the service, so check back then for our thoughts.

Gerald Lynch