Three have announced that their The One Plan data tariff will now offer truly unlimited data for its users, without the limitations of a fair usage policy.
For £25 a month The One Plan offers 2,000 any-network minutes, 5,000 Three-to-Three minutes and 5,000 texts, as well as the afore-mentioned unrestricted data usage.
“The One Plan was already a market-changing offer – we’ve just made it even better,” said Sales and Marketing Director Marc Allera.
“At Three we’ve built a network with the scale and scope to meet people’s data needs both now and into the future – and with more and more customers choosing to opt for next generation smartphones, this will prove more important than ever.”
“Everyday thousands of customers buy a smartphone on a two-year contract. The trends clearly show usage grows over time. With its all-you-can-eat data The One Plan will still fit your needs no matter how much data you use.’
“We expect to see more people using mobiles than PCs to access the internet by 2015. all-you-can-eat data is designed to remove the possibility of bill shock when you use data, so you can use your smartphone to do everything it was designed for without the worry of cost.”
While it’s quite a pricey plan, and only truly sensible for those who consume masses of data every day, it’s good to see Three have not abandoned unlimited data plans where so many other providers now have. The backlash from the hidden costs of fair-usage small print has been a concern of consumers for quite some time now, and with increasing mobile and tablet web browsing at present, tariffs like The One Plan will increasingly look both attractive and competitive.