RIM, the manufacturers behind the BlackBerry range of handsets and forthcoming PlayBook tablet have bought the Swedish design team The Astonishing Tribe (TAT).
With TAT specialising in the design of mobile interfaces, it’s believed the acquistition will lead to an overhaul of the BlackBerry UI, perhaps even in time for the launch of their own iPad-rivalling tablet.
“TAT is renowned for their innovative mobile user interface (UI) designs and has a long history of working with mobile and embedded technology,” said David Yach, RIM’s chief technology officer, on the company’s blog.
“We’re excited that the TAT team will be joining RIM and bringing their talent to the BlackBerry PlayBook and smartphone platforms.”
The price paid for The Astonishing Tribe remains undisclosed, but it shows RIM are still striving to match and beat Apple not only in sales, but in usability and innovation too.