Monday 6th of December is being billed as “Mega Monday” by IMRG as it is expected to be the busiest day in the UK for online shoppers.
45% of online UK adults are planning to shop online over the week with as much as a half a million pounds spent by the end of the week. 26.6% of shoppers also plan on shopping more online this year than ever before.
David Smith, Managing Director at IMRG, said: “2010 looks set to be another bumper year for online, with sales for Super Sunday and Mega Monday estimated to reach over half a billion at the end of a week when the festive spend really kicked in.
“We estimate that £6.4bn will be spent in December alone, with total online sales for November and December set to reach £12.4bn. Consumers have looked to spread the costs of Christmas a bit more this year due to the economic climate, but December 6th is the day that our retailers expect sales activity to be at its highest.”