6th of December to be "Mega Monday" for online retailers: huge sales expected
Monday 6th of December is being billed as “Mega Monday” by IMRG as it is expected to be the busiest day in the UK for online shoppers.
45% of online UK adults are planning to shop online over the week with as much as a half a million pounds spent by the end of the week. 26.6% of shoppers also plan on shopping more online this year than ever before.
David Smith, Managing Director at IMRG, said: “2010 looks set to be another bumper year for online, with sales for Super Sunday and Mega Monday estimated to reach over half a billion at the end of a week when the festive spend really kicked in.
“We estimate that £6.4bn will be spent in December alone, with total online sales for November and December set to reach £12.4bn. Consumers have looked to spread the costs of Christmas a bit more this year due to the economic climate, but December 6th is the day that our retailers expect sales activity to be at its highest.”