Following a mixed reception to their internet-based TV service, Google are urging LG, Toshiba and Sharp to postpone the unvieling of their Google TV sets.
Though Sony have already outed their own Google TV, the other brands were expected to reveal their offerings at CES 2011 next month in Las Vegas.
The delay is intended to give Google some time to refine thier software. In a situation where all development is in-house that wouldn’t be such a big deal, but with the numerous partners involved in Google TV, delays are inevitable.
James L. McQuivey, Forrester analyst, said: “Google as a company is not a particularly partner-friendly or partner-focused company”, he continued:
“Google needs to learn some of those abilities [partnership skills and polished products] – both in terms of partnerships with broadcasters and working with hardware partners. You can give me the recipe for the absolute best chocolate chip cookies in the world, but until I put the ingredients together and bake them at exactly the right temperature for the right time, they’re not cookies, and that’s where Google TV is”.