The BBC’s catch up TV service iPlayer is set to go global, with plans to launch an international subscription service via an iPad application.
Detailed by Luke Bradley Jones, MD for the advert-based worldwide BBC.com, the service is expected to pilot first in the US where it will take on the likes of Hulu and Netflix.
“We’re quite bullish about what we can charge, but we are still working out the details,” he said.
Speaking of the decision to push the iPad version of the platform, Jones said the tablet “provides such potential to develop a truly interactive video-on-demand service, and also maps pretty nicely on to our core target audience for the service”.
The Global iPlayer is expected to touch down in mid 2011.
Via: Financial Times