Apple to Triple Length of iTunes Song Previews
Apple has apparently been informing music labels of changes to the iTunes store that will triple the length of music previews. This will allow users to now listen to the first 90 seconds of the song, rather than the current 30.
The letter sent to labels suggest that it is currently only rolling out in the United States, but as this change has long been rumored, we would not be surprised to see the same change made to the UK store shortly.
In the letter to the labels, Apple has justified this change by stating “We believe that giving potential customers more time to listen to your music will lead to more purchases.”