Low cinema attendance figures: are 3D films to blame?

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toy story woody.jpgThis summer saw US cinema attendance figures hit their lowest point in 5 years. Hollywood.com estimates that 552 million people hit theatres across the States, compared to the previous lowest point of 563.2 million back in 2005. What’s thought to be to blame? 3D movies.

“But I thought 3D movies were saving the cinema industry, right?” I hear you say. Well that appears to be only half true. Certainly, it’s far more difficult to illegally record a 3D-only movie, and 3D flicks like Avatar have seen box office receipts sky-rocket.

But the extra financial gain made from 3D films seems to fall largely on their inflated ticket prices. The average 3D cinema ticket has a 5% premium slapped on top in the US, with ticket prices on average now 25 cents higher across the board at $7.88 than they were back in 2009. This means that while box office takings can go up, attendance levels do not necessarily have to follow suit.

Add in the often-separate charge for 3D specs, and it seems some cinema goes are simply being priced out of a seat.

Of course, the actual quality of the films themselves this year have also been called into question. Apart from Inception and Toy Story 3, many critics feel it’s hardly been a sterling year for the silver screen.

“Audiences were underwhelmed, and they voted with their absence”, said box-office analyst¬†Paul Dergarabedian. “If you asked most people what they thought of the quality of the movies, it’s kind of a so-so summer”.

Via: BBC

Gerald Lynch

4 comments

  • Some things wrong with this argument. First of all a lot of movies are released in one year. Usually around 250, number of 3d releases this year 25. Plus most of the screens showing a 3d movie actually show it in 2d. So why would 3d be the death of movies this year. Any multiplex I go to has a 3d movie also showing in 2d all day. Most people can see these 3d movies in 2d, not all but most. If we took this argument, maybe color just isn’t drawing people to the movies anymore, people like movies in color but maybe it just isn’t the draw it was in the 1950’s. So maybe the gimmick of using color has now fallen flat.

  • I don’t think so. It has been noticed that these 3D movies adversely affect the mental condition of people.

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