The Twitter homepage has been spruced-up, or had “re-design,” if you’re that way inclined. Not that you’d probably noticed. Most hardened tweeps haven’t seen the Twitter homepage since they signed up.
But that was the problem in Twitter’s eyes. They seemed to feel the old homepage, which focused on trending topics that tended to be Twitter memes or random hashtags, gave off an esoteric message and wasn’t conducive to tempting in new users.
The new design has a “top tweets” bar which roles through tweets, and there is less emphasis on trending topics, which subtly scroll under the main banner, and a “whose here” section, which Twitter describes as a “random sample of suggested profiles,” which is a bit of an paradox.
Twitter said “We realise Twitter is not just for status updates anymore. It’s a network where information is exchanged and consumed at a rapid clip every second of the day.
“But it hasn’t been easy to make that value transparent or obvious for curious folks coming to Twitter for the first time.”
We’re not exactly sure when the new homepage will be going live — it was live this morning, but now it’s not.