The first iPad TV commercial was aired by Apple last night during the 2010 Oscars ceremony. While the event (which Steve Jobs attended) celebrates the very best in creativity on film, Apple’s advert proved a very uninspired and mainstream clip.
It shows the iPad being used in a private, home environment, with male hands flicking and swiping through mail, photos, videos, newspapers and books.
Sure, it’s no worse than the majority of advertising campaigns thrust upon us, but Apple in the past have had some pretty crazy commercials. Check out the 1984 Macintosh launch commercial below for instance.