Toshiba have been giving all the details for their 2010 plans today at their CES 2010 press conference. President and CEO Atsushi Murasawa admitted 2009 was a tough year for his company and the industry alike, but that didn’t stop Toshiba showing off some impressive new home cinema kit.
The most glitzy gear on show was Toshiba’s new line of Cell Tvs. Not only will the sets be 3D-ready, but Toshiba representatives also discussed real-time 2D to 3D conversion of video signals using the new Cell TV technology, though there was no demonstration on show.
Though it sounds incredibly exciting, if the Cowboy’s Stadium demo was anything to go by Toshiba have their work cut out delivering on that promise.
Toshiba hope that the cell processor powered Tvs will become the ultimate solution for a unified home cinema kit, incorporating 3D tech with internet connectivity and upscaled web TV at 480Hz using the screen’s 8 core processors.
A built in Blu-ray player, 1 TB HDD and colour and light sensitive local dimming round out what Toshiba are cringingly dubbing as “Cell-F realisation”.
Toshiba also announced a new 3D Blu-ray player, winging its way to shops later in the year. BDX3000 Blu-ray player will be Toshiba’s first player to dabble in the third dimension.
To round things up, Toshiba promised to deliver a screen with a 4k x 2x resolution by 2012. Tech Digest waits with baited breath!
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