Band financed through social-network pals at Slicethepie.com land major label deal

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While illegal MP3 downloads may be giving the internet a bad name, here’s a story proving it isn’t all theft and piracy in the world of digital music.

Scars on 45, a UK band funded by fans via the Slicethepie website, have just bagged themselves a major label record deal with Atlantic Records.

With Slicethepie, music aficionados take on the A&R role, making money by reviewing tracks, spotting new talent and ensuring the best bands get put forward for financing. Fans can also invest anything from £1 upwards to help a band they think are worthy of hitting the big-time.

And that’s just what they did with Scars on 45. Within weeks of signing up to the site, the band had raised £15,000 directly from music fans to record their self-produced debut album. Their track “Beauty’s Running Wild” was then featured on hit US show CSI:NY and from there on in it all fell into place.

David Courtier-Dutton, Slicethepie CEO said: ‘We are delighted for both the band and their fans who, in this case, have truly been instrumental in their success. We believe that consumer driven filtering has an increasingly influential role to play in the future of the industry enabling talented artists to access an ever widening range of commercial opportunities.”

Check the Scars on 45 Myspace page here.

Think you’ve got an ear for the next saviours of pop? Try your hand at a bit of online A&R at Slicethepie here.

Gerald Lynch