So Apples and Oranges do mix. But why have the pair managed to agree this deal? Here’s our conspiracy theories. Please add yours in the comments
1 Apple is fed up of the negative comments that O2 is getting on Twitter/Facebook etc and feels that its phone deserves a more realised 3G network.
2 O2 has been begging Apple to sign up another network. The iPhone has stretched the network to its limits and its reputation has take a knock because of this.
3 Apple has loads of spare iPhones as the handset is only really selling well in the UK and the US. It has had a disaster in Russia and Japanese and Indian sales aren’t too healthy. Therefore it needs more networks on board so it can offload them.
4 Apple is going to make the phone available to all UK networks, Vodafone and 3 will be making their announcements next week
5 Apple obviously wants to end its exclusive deal with AT&Tin the US (this is likely to finish in Spring 2010). So it is using the UK as a test bed to see how non-exclusivity deals works in mature smartphone markets.