Google Chrome TV ad hits the airwaves

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Google has taken, what is for them, an unprecedented marketing step by releasing a TV advert to promote one of their services. A 30-second commercial for Chrome is now airing in the States to encourage the public to use their browser which launched a year ago.

The advert was put together by a team from YouTube and is obviously designed to demonstrate the simplicity of the software with the playschool look animation. That’s all very well and good on YouTube but Google’s aim is to take market share away from IE, which currently handles over 60% of US traffic, and that could be difficult when the advert doesn’t explain what Chrome actually is.

Daniel Sung