Panasonic planning 37" OLED HDTV

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panasonic-oled-hdtv.jpgPanasonic might have a 37″ HDTV with us in 18 months, if its senior executives can be believed. The company hasn’t previously made much in the way of OLED announcements because it hasn’t been convinced by the lifespan of Sony’s OLED range.

Now, however, they’ve managed to use a new metal membrane inside a panel to move light more efficiently. That means that the screen’s lifespan is extended from 30,000 hours to 50,000 hours, which is nearly six years of being left on continuously. Much more impressive. Current plasma offerings from Panasonic last in the region of 60,000 hours.

OLED stands for Organic Light-Emitting Diode, and it’s a technology which displays a much better picture for a considerably reduced energy cost. As a result, it’s being pursued agressively by television manufacturers, but the price is still an issue – with even tiny OLED screens costing thousands of pounds.

(via Smarthouse)

Duncan Geere