Money men all over the UK are rubbing their hands together in glee as news comes in that the Internet Advertising Bureau has struck a deal with the UK big five mobile networks to develop adverts on your phone and mine. Joy.
Orange, Vodafone, 3, O2 and T-Mobile’s deal with the IAB will see the launch of a mobile advertising report and the formation of a mobile steering group to figure out how to best integrate what has been predicted to be a global market worth £560m.
Now, in theory, I’m sure mobile advertising could be a good thing in terms of subsidising our digital lifestyles but somehow I get the feeling that much of the profits would not be for the benefit of the consumer. Having said that, the minute one of the big five undercuts the others, it should restore the balance. Still, I’m not sure it’s worth the hassle of junk on your mobile.
What do you think? How about if I offered you a tenner less on your contract each month in exchange for the right to send you adverts?
(via the Inquirer)