MTV launching HD music channel across Europe, from September

Digital Music, Digital set-top boxes, HDTV, Satellite TV

mtv-launching-hd-network-in-september.jpgStaring from September 15 you’ll be able to scrutinise the skin of your favourite pop star in more detail than ever before, as MTV and its parent company Viacom launch an HD music channel for quite a chunk of Europe.

The new channel is called MTVNHD, a pretty complex yet descriptive way of saying MTV Networks High Definition. Initially shaming Britney Spears in Belgium, Denmark, Finland, Norway, Poland and Sweden, the channel will feature “new music” and “programming for kids,” all in English-language to make churning out “content” easier on the hard-working production teams.

It’ll launch in France, Germany, the Netherlands, Portugal and Spain as the second wave, with the UK, Argentina, Brazil, Chile, Colombia, Mexico and Venezuela next on the list – all getting HD content before the end of 2008.

Argentina, Brazil, Chile, Colombia, Mexico and Venezuela aren’t in Europe. Just in case you thought we thought they were. That’s just a bonus bit of information.

(Via Reuters)

Related posts: French MTV telephone | MTV + Sky digital box

Gary Cutlack
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