IKEA has just bought, lugged home and assembled itself a piece of the UK phone market, thanks to a tie-up with T-Mobile.
IKEA Family Mobile, as the service will be known, will be available to members of the IKEA Family loyalty scheme. Once you’ve bought £10 of IKEA pre-paid airtime you get fixed-price calls and texts – 9p per minute for calls and 6p per text, regardless of time of day or if it’s the weekend or not. Plus there’s no expiring minimum top-up required. That’s IKEA simplicity for you.
IKEA Family Mobile will launch this Friday, August 8 – or on August 5 if you’re an IKEA employee, as all the 9,500 hard-working box-luggers that work for IKEA UK are getting a free SIM card loaded with £5 of credit. That’s instead of a pay rise this year.