Virgin Media claims that its subscribers watched over ten million programmes on its BBC iPlayer service during June.
As the company has around 3.5m subscribers able to access the catchup service, it means that, on average, each person watched three programmes during the month. In comparison, the BBC iPlayer web service received 20.4m requests in June.
Executives at Virgin Media and the BBC hailed the figures as a success for both organisations. With the increasing popularity of the iPlayer and ISP’s concerns over burgeoning bandwidth usage, perhaps we’ll see more of this type of delivery, which may be easier to traffic manage, from the likes of BT, Tiscali, and others.
(Via The Guardian)