Sat-nav expert Garmin has announced a long-term deal with the geo-location and social networking site GyPSii, which will give the hardware manufacturer access to a range of new services including friend finding, sharing of photos and videos, and mobile search.
GyPSii already runs on a wide range of mobile phone operating systems, including Symbian, Windows Mobile, BlackBerry, and the iPhone, and in an increasingly competitive market it’s not surprising that Garmin would want to partner in order to give its sat-navs and mobile phones more social skills.
Many of Garmin’s products already allow users to add their own content, such as photos of places they’ve been, and to see other users’ reviews of places and attractions. This deal should allow them to further develop their software.
Earlier this week Nokia bought Plazes. It’s obvious that a lot of companies are seeing the huge potential of getting mobile social networking services onto their devices. Seems everyone wants their products to be able to tell you where you are, where your mates are, and where the nearest Starbucks is, and Garmin is no exception.
Garmin | GyPSii