Sony Ericsson has teamed up with web video service Vtap to bring over 150 million videos straight to Sony mobile phones.
Vtap aggregates content from the biggest web video sites, including YouTube, MySpace and DailyMotion, and allows users to create profiles and libraries of the the genres and clips they like to watch.
The service was launched today and can be accessed through Sony Ericsson’s Fun & Downloads portal, although I couldn’t see much evidence of it myself.
The service is available for all Java 8-based Sony Ericsson handsets (Z770i, K850i, W910i, K660i, W890) and will soon support those on Java 7 (W880i, K810, T650, K530i, W580i, K770i, W660i).
The company behind the service, Veveo, already has running agreements with Nokia and Apple to supply their web video content and you can, of course, use the service online without a mobile phone at all.
The announcement isn’t so much ground breaking but it does bring Sony Ericsson back in line as a cutting edge force in mobile telephony. The company will be hoping that it can win back any customers wavering on the edge of an iPhone or those sitting tight for a Nokia Tube.