The BBC has updated its mobile web site to include more interactive elements and content than before, and in recognition that it’s already the most popular mobile web destination in the UK, with 2.7 million unique visitors each month.
It keeps many of the same elements found on the BBC’s regular web site.
The BBC plans to produce more specific sporting content, plus a section for Radio 1’s Newsbeat.
Over a four-week period, the BBC will utilise Bluetooth technology in a number of football grounds, urging fans to text FOOTBALL to 81010 to get a link to the BBC football website. TV ads for the service will begin next week.