The Nike Amp+ is more than just a ludicrously styled watch – it also has Nike+ functionality, so, if you’re a bit on the Nathan Barley side, you can plug your iPod Nano into your trainers, then have all the data relayed to your watch. Then upload it all to the internet. Kids these days.
And, having just done a bit more research into the whole thing, it would appear those dots are actually showing music player and training feedback, not the time. If you press a button it will show the time properly, using proper numbers, which is a huge relief for watch puritans.
Plus, in the oddest feature news we’re heard of in months, the Amp+ has a “power song” access button that lets you select a favourite song when you need “quick motivation.” That’ll be The Ace of Spades then. Always good to listen to when trying to run away from a group of youths who want to steal your watch, trainers and iPod.