Physical books? Has the internetweb not killed them off yet? Kids nowadays don’t even know how to boot up a paperback, let alone refresh its firmware.
But that hasn’t stopped crime writer Ian Rankin from beavering away on the final novel in his Rebus series, and teaming up with Last.fm to promote it to the Web 2.0 generation. The book’s called ‘Exit Music’, and has its own page on Last.fm presenting 30 favourite tracks of Rankin and his fictional Edinburgh detective.
Rankin’s playlist includes Joy Division, The Cure, Lou Reed and, er, Van Der Graaf Generator. Meanwhile, Rebus is more of a Who, Black Sabbath and Fleetwood Mac man, although they agree on the Rolling Stones and Hawkwind. Anyway, it’s certainly a novel promotion. Literally.