Sounding not unlike a rival’s sports news channel, Setanta Sports News promises breaking news, action and comment and analysis from across the world of sport.Michael O’Rourke, co-founder of Setanta Sports, said: “Setanta Sports News will engage directly with fans on their level and bring them stories and issues that really matter to them. It will be a powerful new voice in sports news. With a full spectrum of live location reports, interviews, studio-based experts and discussion shows, this is a channel with genuine appeal to real sport fans.”
Virgin Media also confirmed it will launch a new sports portal on Monday, offering free on-demand highlights of all Barclays Premier League, Coca-Cola Championship, League 1 and League 2 matches, as well as editorial, features and user-generated content.
Virgin Media and Setanta Sports offer ‘free’ sports channels – and that includes the Premier League
Virgin Media to offer streaming Football League matches via broadband and mobile
Virgin Media announces its own TV channel – Virgin 1