Virgin to launch free sports channel – Setanta Sports News

Broadband, Digital set-top boxes

Virgin Media and Setanta Sports have confirmed they are working together to launch a new TV channel, Setanta Sports News. And it’s free to Virgin Media subscribers.

Sounding not unlike a rival’s sports news channel, Setanta Sports News promises breaking news, action and comment and analysis from across the world of sport.Michael O’Rourke, co-founder of Setanta Sports, said: “Setanta Sports News will engage directly with fans on their level and bring them stories and issues that really matter to them. It will be a powerful new voice in sports news. With a full spectrum of live location reports, interviews, studio-based experts and discussion shows, this is a channel with genuine appeal to real sport fans.”

Virgin Media also confirmed it will launch a new sports portal on Monday, offering free on-demand highlights of all Barclays Premier League, Coca-Cola Championship, League 1 and League 2 matches, as well as editorial, features and user-generated content.

Virgin Media Sport

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Dave Walker
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