Well, it makes sense. If one of your main providers (Sky) is pulling channels, you might as well start your own. And that’s what Virgin seems to be doing with the launch of Virgin 1.
Arriving this autumn, Virgin 1 will offer newly-commissioned and newly-acquired shows, as well as hit shows that it already has the rights to show. And it’s TV for all, promising to launch on Freeview, Virgin Media and digital satellite. The line-up of shows will be announced in the near future. And as an added bonus, it promises to go on-demand with it – via broadband and Virgin Media’s existing network.
Jonathan Webb, Managing Director of Virgin Media Television, said: “I want Virgin 1 and the newly-reinvigorated LIVING to be two of the top ten TV channels by switchover. Virgin 1 will shake up multi-channel and free to air TV, and start liberating viewers from the linear schedule. It will be a creative tour de force and a cutting-edge example of any time, any place content. VMtv has huge support from Virgin Media and Richard Branson who agree that Virgin 1 is what UK audiences have been waiting for.”