Jessops in the pink with the FujiFilm FinePix Z5fd camera

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Jessops has got an exclusive on the pink FujiFilm FinePix Z5fd camera. And you’ll never guess who they’re aiming it at?

Of course, it’s being touted as the female-friendly camera, with promotional material that’s not shy of using the word ‘handbag’. But we’ll not be so patronising. Instead, we can point you in the direction of our review of this model and remind you that it’s a 6.3 megapixel camera with 3x optical zoom, ISO 1600, intelligent flash, face recognition and a “blog mode ” that will adjust image settings for posting online.

It’s also come down in price – now available for £149.99, which makes it something of a contender.

Jessops website

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Dave Walker