Borders promoting new books by TXT MSG


borders-downloads.jpgCosmopolitan book/cafe chain Borders has announced plans to send sample chapters of new releases to customers’ mobiles, to get literary types into a HOT FRENZY before books are released.

A report in Marketing Week highlighted the plan, which lets readers browse a list of upcoming books on the company’s web site – then get preview chunks sent to their phones for free.

Then, for reasons we can’t really work out, the trialists get the chance to buy the book at a generous 20 percent discount if they like what they’ve sampled.

Borders neglects to mention that a vast number of books are already freely available in their entirety in the public domain to download and read on your mobile, thanks to expired copyrights on older works. See a list of what you can legally read for free here.

Related posts
Greater attention span for those reading news online
BBC extends trial of downloadable content

Gary Cutlack
For latest tech stories go to