Forget American Idol: 21 million YouTube views is what you need to get a record deal nowadays. At least, that’s the implication of the news that Dutch teenager Esmee Denters has signed to Tennman Records on the back of her massive YouTube popularity.
Not heard of Tennman Records? It was set up last month by a chap called Justin Timberlake, who’s acting as chairman and CEO of the label. Besides funding Esmee’s debut album, Justin’s taking her on tour with him as support at his upcoming Scandinavian dates.
Esmee’s album will be one of the first big tests of whether popularity on YouTube translates into real-world record sales, alongside fellow YouTube star Mia Rose.