There are, by my estimation, about 876 music festivals happening in the UK this summer. Actually, make that 877. Apple has just announced the iTunes Festival, comprising a series of gigs at London’s ICA venue with 60 acts including Amy Winehouse, Crowded House, Editors and Mika.
Only 350 people will be allowed into each gig, with tickets being given away in competitions on the official festival website.
But don’t worry, live tracks and videos from the gigs will be making a splash on the iTunes Store throughout the summer too – besides pure altruism, Apple’s aim in running the fest is to provide a stack of exclusive content to sell us as downloads.
iTunes Festival website
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