Well, that’s the claim anyway. They weight just 12g, with ultra-soft silicon fittings for comfort and premium metal composition and high-end technology for a rich bass, warm mids and good clarity. There’s also V-Masque dynamic driver technology for producing a more natural sound and. BLISS (Bass Level Isolating Soft Silicon) for reducing outside noise.
And they are fashion-friendly, with a choice of colours designed to match your portable player – iPod or Zune anyway.
They retail for the equivalent of $101 (around £51) from the Apple store and other leading audio outlets.