Microsoft: "Twitter has a long way to go"

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krishoet.JPGFor all the hype around micro-blogging service Twitter, it’s still got to prove its worth as a genuinely useful tool, says Kris Hoet, Microsoft’s European ‘blogging ambassador.

“I hope companies and brands find a way to use Twitter to listen and talk to their consumers, hopefully adding more valuable information from both sides. Given the fact that blogging is still ‘new’ to a lot of people, I expect Twitter has a long way to go to grow beyond the 100k-200k users that are using it right now.”

Head on over to Twitterati for the full interview, where Kris talks about potential uses for Twitter, why it divides opinion so sharply, and how it was used for Microsoft’s own Mix07 conference.

Stuart Dredge