Facebook gets a facelift: social networking site evolves

Web 2.0

facebook.gifFacebook, America’s number two social networking site, has enjoyed massive growth over the past six months has had a facelift and additional features, as it becomes a mainstream site eclipsed only by MySpace.

About six months ago, the site faced a major crisis as it revealed more personal details about members than they were comfortable with. Now, however, membership has leapt to 18 million active users, from 7.5 million before their problems.

Today, they’ve added new features and made finding people, groups, and networks easier. Facebook invited over 100,000 users to comment on the redesign prior to it being rolled out, to avoid any backlash.

Evolving from a student-centric site, now 50% of users are outside a college group. Of course, the original college-goers are now entering the world of work, so Facebook is naturally evolving.

Date suggests that the number of visitors to Facebook has jumped 75% to 24.8 million worldwide in February, probably thanks to how easy it is to invite new people to join the community, and the ability to share photos with non-members, encouraging them to the site.

Andy Merrett
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