The problem with being at the cutting edge of technology is that you need to be constantly pushing those boundaries to stay ahead of the pack. And to help Sony Ericsson to keep doing that, the company has decided to sub-contract entry-level models to budget specialist Sagem.
Yes, Sony Ericsson and Sagem have signed licensing and ODM (Original Developer Manufacturer) agreements concerning entry-level GSM, GPRS & EDGE mobile phones. As part of the deal, Sagem Communication will license certain hardware and software technologies to Sony Ericsson and provide Sony Ericsson with a number of Sony Ericsson branded mobile phones.
“We chose Sagem Communication because their software platforms are mature, scaleable and flexible. In addition we were impressed with the quality and performance of their phones, which have been developed by a skilled workforce. Our co-operation with Sagem Communication will allow us to offer a mature range of phones right from the start,” said Howard Lewis, Vice President and Head of PBU (Product Business Unit) Entry at Sony Ericsson.
Sony Ericsson also plans to establish a development unit for entry-level mobile phones near Sagem’s premises in Cergy, France.