Bowers & Wilkins adds in-car sound system to Jaguar XKR


Bowers & Wilkins has been around since the 60s, Jaguar for even longer. So it’s no surprise to see these two heritage-rich companies combining, with a Bowers & Wilkins audio system being added to the Jaguar XKR.

Introduced at the Geneva Salon de l’Automobile, the Jaguar XKR is the first production vehicle to feature an audio system by Bowers & Wilkins. It includes key Bowers & Wilkins elements, including improved-dispersion Kevlar mid-range speakers and extended high-frequency performance aluminium tweeters.

And to ensure that the complete in-car system delivers the expected sound reproduction, Bowers & Wilkins worked in collaboration with Jaguar on speaker mountings, angles and final system tuning.

According to Martin Lindsay, Senior Business Development Manager, Automotive at Bowers & Wilkins: “The same engineers who tune our 800 Diamond Series loudspeakers – which serve as the audio reference at Abbey Road Studios in London and other recording studios worldwide – worked to perfect the sound in the new Jaguar XKR Portfolio. Bowers & Wilkins acoustic expertise takes sound from good to outstanding.”

The Bowers & Wilkins sound system is fitted as standard in all Jaguar XKRs, with the cars expected to be on the road from early summer 2007.

Bowers & Wilkins website

Dave Walker
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