Vodafone launches new and exclusive eBay mobile application

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More mobile exclusivity from Vodafone. Following on from yesterday’s launch of MySpace Mobile, the company has announced a deal with eBay, offering a new eBay mobile application that’s exclusive to the company through most of Europe.

Vodafone’s eBay Mobile service will allow users to search and browse for items in real time, bid on items or purchase fixed-price items. The application will be embedded onto “key consumer handsets” in future or will be available for download for compatible handsets from Vodafone Live!.

According to Frank H. Rövekamp, Global Chief Marketing Officer of Vodafone: “There is a strong demand from eBay users to benefit from a mobile application where they don’t miss the end of auctions and bid back when they are outbid. Today’s announcement offers just that and gives Vodafone customers a great service and a clear advantage allowing them to make the most of their time.”

The application will launch in Italy initially, then be rolled out over Europe. It will be exclusive everywhere in Europe, with the exception of the UK.

Vodafone website

Dave Walker