Virgin's mobile TV service fails to excite public

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The device got a favourable review by us, but the public, it seems, is giving Virgin’s mobile TV service the thumbs-down.

According to a report in The Guardian, Virgin Mobile has sold “considerably less” than 10,000 of its mobile-TV-enabled Lobster handsets, despite a strong advertising campaign featuring Pamela Anderson and a price point now below £100. And that’s probably down to looks.

In a month that’s seen the unveiling of the iPhone and LG’s Prada handset, Virgin’s Lobster looks very much of a past era. And when it comes to mobiles, looks really do matter. Better-looking handsets are promised for this year – we’ll probably have a better idea then of how much the public really wants TV on the go.

Virgin Mobile

Via The Register

Dave Walker