Apple iTunes to sell TV shows to Europe from the spring

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itunes-videos.jpgApple may begin selling TV shows to Europe from the spring, according to Luxembourg’s economic minister Jeannot Krecke, who said that Apple had been in talks with Luxembourg authorities for several months.

“Apple is going to extend its electronic retail activities in Luxembourg by launching this coming spring its iTunes video platform for the sale of videos in Europe,” Krecke told Agence France Presse.

European iTunes users have long been denied many of the video offerings available to American users, though there aren’t any details of exactly what might be available.

Deals will probably have to be worked out on a country-by-country basis. Given some of the problems Apple is having with a few European nations, this could be tricky.

What the UK will end up getting remains to be seen. The Apple TV is coming next month, so some decent TV content would be good, though whether Apple will compete with offerings such as BT Vision we’ll have to see.

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Andy Merrett