LG and Prada partner up for next year's fashion phone

Mobile phones

LG, makers of this year’s fashion handset of choice – the Chocolate phone – is looking to corner the market again next year, with the announcement that it’s teaming up with Prada to develop “an innovative and iconic mobile phone”.

It’s still in the planning stage right now (so no photos available), but according to LG, the handset will combine high-end technology with “avant-garde design”. Rather than just sticking traditional phone technology into a new case, the two companies are working together on all aspects of the phone, including software, user interface and music as well as the design and packaging.

The result, they claim, will be “a unique, sophisticated and elegant phone” with an advanced touch interface replacing the conventional keypad. The initial launch is planned for early 2007, with distribution starting in Europe (firstly in Italy, the United Kingdom, France, and Germany). So you never know, we might well get our hands on this at the CES in January.

LG website

Dave Walker
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