Remember iBuzz? It’s the musical sex toy that works to the rhythm of your favourite tunes. It raised a laugh for most – but not Apple, which has taken issue with the love gadget and in particular, the imagery on the iBuzz website.
Maker Love Labs has received a letter from Apple’s legal team (Field Fisher Waterhouse) threatening legal action in respect of intellectual property, relating to images of a young lady using the product, created in a similar style to Apple’s ‘Silhouette’ advertising campaign. But not as family-friendly.
Love Labs argues that the silhouettes in the iBuzz animation came from freely available adult images manipulated in Photoshop. The style may be similar, but Apple, it claims, doesn’t have copyright on that. It’s all a bit academic anyway – the animation isn’t actually available to view anymore, as iBuzz 2 has now replaced the original product and website. But it’s interesting to know that Apple’s legal team is currently filling its day discussing sex toys and naughty animations.