The seven UK Apple Stores — London (Brent Cross and Regent Street), Birmingham (Bullring), Kent (Bluewater), Manchester (Arndale Centre and Trafford Centre) and Sheffield (Meadowhall) — are holding a Christmas shopping event on Friday December 1st in order to help everyone pick up perfect Apple gifts.
From 10am to 9pm live DJs will be in store, plus the usual array of helpful Apple specialist staff able to provide recommendations.
Throughout the day there will be a number of surprises, including live musical performances. At the Apple Store, Regent Street DJ Jordan will be joining DJ Basil and DJ Nikki on the turntables and Unkle Jam will be playing live in the newly reopened theatre at 7pm. There will be more musical entertainment on Saturday 2nd December with an early evening session from DJ Spoony at 5pm and live performances in the theatre from Soapbox Story at 2pm and Rex Radio at 7pm. At the Apple Store, Brent Cross DJs Jeremy Newall, Martin Fenandez and the Young Punx will be in-store throughout the day with a live performance at 7pm by Jason Davies.
Apple are also promising to match any competitor’s cheaper price on Apple equipment.