Sony Ericsson is celebrating its fifth anniversary by opening its first dedicated store on Kensington High Street in central London, allowing customers to play with the latest phones and accessories "in a relaxed, fun environment".
According to the company, everyone is welcome to pop in and try the latest products, services and applications, with specially trained staff on hand to help, as well as offering demonstrations of the latest technology. But don’t think this is a charitable venture – it’s all run in conjunction with Carphone Warehouse, who will doubtless be very keen to get you to sign on the dotted line for a mobile package.
The store opens at the end of November. But if you’re not in the UK, don’t worry, Sony Ericsson is opening similar retail spaces in the coming months in "key cities throughout the world".