No, it’s not some kind of "emporer’s new clothes" wind-up, it’s an invisible case case for your new iPod nano under the name Invisible Shield – which guarantees scratch protection for your new player’s coloured finish for a lifetime.
The idea is simple – you’ve bought yourself a brightly-coloured player, so chances are you want to show that colour off. Most cases hide it away – Invisible Shield does the opposite, offering a full-body shield with four separate pieces for the screen, sides, front and back, whilst still allowing access to all ports and the hold button. So you get scratch protection without having to cover you new player.
And it’s got a lifetime warranty – if the shield ever does get scratched up they’ll replace it for free. Available now, priced at £16.99.